Nowadays, trademarks are not only for brands, but also for people. For example, Elon Musk is talked about more than SpaceX and Tesla all together. It is better to start building a personal brand during your student years, as this way, you will begin to grow as a specialist, an artist, or even a media personality. Below, we explore how to create a personal brand and promote it, as well as what mistakes one needs to avoid on social media.

Handy Tips

       1. Public profile
Basically, this is the first step towards a strong personal brand. The next step is to set up statistics. For your personal profile to work effectively, you should take care of its visual part: the profile photo and header are the first things that users see. Let them answer the question: how can you be useful or what does your personal profile bring to the world?        2. Sincerity
Aesthetics and open-minded communication are what is needed today. Be honest with your audience - use less editing and take time to build the integrity of your image.

By the way, you might want to take courses on social media, and why not? To free up your busy schedule, you can easily turn to professional service domyessay write essays for you and as a result, you will kill two birds with one stone. Namely, you will succeed in your studies and create a positive image for your employer.

       3. Light communication
The tone of voice and the roles you choose are crucial. Are you a mentor, friend, or just a professional? It is necessary to pick up a specific behavior, stick to it and choose your words wisely.

       4. Highlights
Highlights on instagram are a great opportunity to share your creativity, experience, interests and hobbies. Let them show what a passionate person you are and let them motivate recruiters and employers to write to you in the first place.

       5. Stories
If you don’t post any, other users may consider your profile inactive. Don’t forget to be creative and accompany pictures and videos with catchy captions. Turn your stories into a plot or a movie that you’ll want to watch. To do this, use best storytelling practices.

       6. Engaging legend
Many brands tell stories about how they were founded, while a person can use social media to reflect their position, expertise and achievements. Show what influenced your career growth as an individual and a specialist.

Branding Mistakes

Whether you are looking for an internship, or a job or you are already employed, some of your posts, comments and likes can have a negative impact on your career. Therefore, here is a list of what definitely shouldn’t be published. Basically, you can easily outsource your homework to the best essay writing services and check if you are making the following mistakes right now.

       1. Compromising Photos
The first thing an employer will analyze in your profile is your photos. Unfortunately, even one crazy photo from a party can greatly undermine your credibility. When posting a photo, be sure to think about how management or your colleagues will react to it - will you laugh together or will they be shocked?

       2. Weird Tags From Friends
Even if you don't post compromising photos online, your friends may. Therefore, keep track of what photos your acquaintances tag you in, especially if these are pictures from clubs or home parties.

       3. Interests
The groups you follow are always visible on your profile. Even if you really love a certain format of humor or memes on some fun stuff, it is better to bookmark them. Follow the groups on your professional topics.

       4. Games
If you love games, it is better to keep them outside of social networks. A list of applications that often have strange names will not serve you well. Even if you play once a month, it may seem like you do it every day, and maybe even during work hours.

       5. Criticism
Well, you need to monitor your speech not only in everyday life, but also online. If at work you are always polite, but online you are scandalous or provocative, this may be a problem.

Leave harsh statements and criticism of political parties for personal conversations with trusted people, and don’t post them online. This way, you risk creating the image of a person who is harsh. Nobody wants to have an aggressive employee on their staff.

It doesn't matter whether you started the conflict or not. Never write anything publicly if you are overly emotional - publicity is only possible when you are calm and control the situation.

       6. Unverified Information You shouldn’t talk or write about topics that you don’t fully understand. This is how you can destroy your credibility. Don’t share information that you haven’t verified. You are responsible for what you broadcast to your audience. If it turns out that the source was unreliable and the information was false, this may harm your reputation.

To Wrap It Up

Social media has become an invaluable tool, especially when you are looking for a job or improving your skills. This is a convenient way to reach a large audience. For a social media profile, you need a professionally built profile. This strategy will allow recruiters to find you. What’s more, you may not even need to apply for any jobs.