About the Programme
The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.
EMMS will enable you to:
- round up your skills and develop the strategic mind-frame which would make you successful in a management position
- develop your career path while continuing to work
- learn marketing and sales knowledge in an international context
- share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
- find new networking opportunities in an international market
- gain awareness of your skills and competences through a specifically designed program
EMMS offers you:
- Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
- Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
- EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
Learning model
Teaching methods and evaluation process
The total length of emms is 14 months, January 2013 - February 2014.
Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.
Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions
Structure and Calendar
Module 1. January - March 2014
Fundamental 1
Marketing Management
Sales Management
Culture and Anthropology (“East and West”)
Residency module: 13th - 18th January 2014 (Milano)
Distance Learning: 20th January - 8th March 2014 (online)
Module 2. March - May 2014
Fundamental 2
Marketing Research
Brand Management
Going to the Market
Residency module: 10th - 15th March 2014 (Barcelona)
Distance Learning: 17th March - 10th May 2014 (online)
Module 3. May - July 2014
Extracting Value from the Customer
Price Strategy and Management
Channel Management
Strategic Marketing
Residency module: 12th - 17th May 2014 (Milano)
Distance Learning: 19th May - 5th July 2014 (online)
Module 4. July - September 2014
International Marketing management
Finance for Marketing & Sales
Integrated Marketing Communication
Residency module: 7th - 12th July 2013 (Barcelona)
Distance Learning: 14th July - 13th September 2013 (online)
Summer Break: 5th - 18th August 2013
Module 5. September - November 2014
Digital Enablers
F2F Workshop: Negotiation Skills
CRM and Business Intelligence
F2F Workshop: Making Marketing & Sales work
Residency module: 15th - 20th September 2014 (Madrid)
Distance Learning: 22th September - 8th November 2014 (online)
Module 6. November 2014 - January 2015
Marketing Creativity and Innovation
Sales Management 2
Residency module: 11th - 15th November 2013 (Milano)
Distance Learning: 18th November 2013 - 18th January 2014 (online)
Winter Break: 22nd December 2013 - 1st January 2014
Module 7. 18th – 20th February 2015 (Barcelona)
Graduation
F2F Workshop: Communication Skills
New Trends in Marketing
Top Manager Address
Business project presentation
Graduation Ceremony
About the School and University
SDA Bocconi School of Management
Founded in 1971 by Università Bocconi, SDA Bocconi School of Management was first a pioneer in Italy and today enjoys international recognition as a leading management school. Its mission is to educate men and women ready to act anywhere in the world, using their knowledge and imagination.
SDA Bocconi dedicates energy and resources to creating value and spreading values. Proof of this are its research, teaching and relations with the scientific, business and institutional communities. It is exemplified by its exchanges, international approach, critical spirit, pragmatism, curiosity and innovative strength. Knowledge and imagination are the shared pride and heritage of the faculty, its students, and thousands of alumni around the world.
In 1998, SDA Bocconi was the first institution in Italy to obtain EQUIS (European Quality Improvement System) accreditation. SDA Bocconi operates on all the strategic fronts of education: executive courses, tailor-made courses, specialist master degrees and MBA programmes.
Knowledge and Imagination
SDA Bocconi School of Management is designed to optimize resources following the canons that drive successful businesses everywhere. In designing new offerings we encourage the fast, flexible and creative interaction of these canons by unleashing the entrepreneurial spirit of our faculty. The knowledge they impart and the imagination they bring to their efforts in turn enables individuals and organizations to improve their management culture, to more efficiently oversee resources, and to inspire the full potential of each employee. Our education involves both the exploration of theoretical models and the day-to-day reality of running a successful enterprise, and we instil in our students skills, knowledge and tools they can use every day when facing the challenges of an evolving marketplace.
Five Divisions are responsible for the various market areas. They work with the Departments to update open enrollment programs and to develop new products according to demand. Since companies often require multidisciplinary courses drawing from more than one Department, Project Groups follow the evolution of demand for education on particular issues.
This flexible system of widespread entrepreneurship means that the SDA Bocconi School of Management can respond quickly with custom executive programs that complement an already extensive portfolio of educational products. Companies, institutions and individuals who come to us find we are passionately committed to inspiring the professional and personal growth of each and every student.
Latest Rankings
In the Financial Times European B-schools Ranking 2013: 8th in Europe
In the Financial Times Global MBA Rankings Full-Time MBA earned 14th place in Europe and 39th worldwide, remaining the only Italian MBA in the ranking.
In the Financial Times Executive MBA ranking the executive MBA is now 59th in the world and 28th in Europe.
Forbes – the Best International Business Schools 2013 (non US-Programs): Full-Time MBA ranks world's 3rd best program.
In The Economist 2013 ranking of the 100 world's best MBA programs the school finish 47th overall and 14th in Europe.
In the Global Top 200 Business Schools 2013-2014 rankings of QS TopMBA SDA Bocconi was placed 6th in Europe
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