The European Education Directory

Executive Master in Marketing & Sales (EMMS)
SDA Bocconi School of Management – Masters Division


Address Via Bocconi, 8 - 20136 Milano, Italy
Tel. No. +39 02 5836 6874
Fax No. +39 02 5836 6890
E-mail address
Web address Executive Master in Marketing & Sales website
Course Executive Master in Marketing & Sales - EMMS
Type of course Face-to-face sessions and distance learning sessions held in English
Length of course 14 months
Date of commencement 13 January 2014
Application deadline 29 November 2013
Class size 35-40 max
Cost/Fees 34.500€
Accommodation SDA Bocconi does not provide on-campus accommodation. But there is a good variety of reasonably priced housing in the area: apartment, hotel or residence.
Financial assistance The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications.

In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks.

Furthermore the University provides international students with information about possible sources for financing in several countries.
Admission requirements
  • Degree in any discipline
  • About 5 years of work experience
  • University or bachelor degree
  • TOEFL or equivalent English proficiency test
  • Programme Director EMMS Director SDA Bocconi School of Management: Chiara Mauri
    EMMS Director ESADE Business School: Lluis Martinez Ribes
    Contact details for application SDA Bocconi School of Management
    Masters Division
    Via Bocconi 8
    I-20136 Milan, Italy
    tel +39 02 5836 6874
    fax +39 02 5836 6890
    Contact EMMS

    ESADE Business School
    Admissions Office
    Avenue d’Esplugues, 92-96
    E-08034 Barcelona, Spain
    tel +34 932 804 008
    fax +34 932 048 105
    Contact EMMS


    About the Programme

    The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English. The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

    EMMS will enable you to:
    • round up your skills and develop the strategic mind-frame which would make you successful in a management position
    • develop your career path while continuing to work
    • learn marketing and sales knowledge in an international context
    • share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
    • find new networking opportunities in an international market
    • gain awareness of your skills and competences through a specifically designed program
    EMMS offers you:

    • Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
    • Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
    • EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
    Learning model

    Teaching methods and evaluation process

    The total length of emms is 14 months, January 2013 - February 2014.
    Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.

    Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions

    Structure and Calendar

    Module 1. January - March 2014

    Fundamental 1
    Marketing Management
    Sales Management
    Culture and Anthropology (“East and West”)

    Residency module: 13th - 18th January 2014 (Milano)
    Distance Learning: 20th January - 8th March 2014 (online)

    Module 2. March - May 2014

    Fundamental 2
    Marketing Research
    Brand Management
    Going to the Market

    Residency module: 10th - 15th March 2014 (Barcelona)
    Distance Learning: 17th March - 10th May 2014 (online)

    Module 3. May - July 2014

    Extracting Value from the Customer
    Price Strategy and Management
    Channel Management
    Strategic Marketing

    Residency module: 12th - 17th May 2014 (Milano)
    Distance Learning: 19th May - 5th July 2014 (online)

    Module 4. July - September 2014

    International Marketing management
    Finance for Marketing & Sales
    Integrated Marketing Communication

    Residency module: 7th - 12th July 2013 (Barcelona)
    Distance Learning: 14th July - 13th September 2013 (online)
    Summer Break: 5th - 18th August 2013

    Module 5. September - November 2014

    Digital Enablers
    F2F Workshop: Negotiation Skills
    CRM and Business Intelligence
    F2F Workshop: Making Marketing & Sales work

    Residency module: 15th - 20th September 2014 (Madrid)
    Distance Learning: 22th September - 8th November 2014 (online)

    Module 6. November 2014 - January 2015

    Marketing Creativity and Innovation
    Sales Management 2
    Residency module: 11th - 15th November 2013 (Milano)
    Distance Learning: 18th November 2013 - 18th January 2014 (online)
    Winter Break: 22nd December 2013 - 1st January 2014

    Module 7. 18th – 20th February 2015 (Barcelona)

    F2F Workshop: Communication Skills
    New Trends in Marketing
    Top Manager Address
    Business project presentation
    Graduation Ceremony

    About the School and University

    SDA Bocconi School of Management

    Founded in 1971 by UniversitÓ Bocconi, SDA Bocconi School of Management was first a pioneer in Italy and today enjoys international recognition as a leading management school. Its mission is to educate men and women ready to act anywhere in the world, using their knowledge and imagination.

    SDA Bocconi dedicates energy and resources to creating value and spreading values. Proof of this are its research, teaching and relations with the scientific, business and institutional communities. It is exemplified by its exchanges, international approach, critical spirit, pragmatism, curiosity and innovative strength. Knowledge and imagination are the shared pride and heritage of the faculty, its students, and thousands of alumni around the world.

    In 1998, SDA Bocconi was the first institution in Italy to obtain EQUIS (European Quality Improvement System) accreditation. SDA Bocconi operates on all the strategic fronts of education: executive courses, tailor-made courses, specialist master degrees and MBA programmes.

    Knowledge and Imagination

    SDA Bocconi School of Management is designed to optimize resources following the canons that drive successful businesses everywhere. In designing new offerings we encourage the fast, flexible and creative interaction of these canons by unleashing the entrepreneurial spirit of our faculty. The knowledge they impart and the imagination they bring to their efforts in turn enables individuals and organizations to improve their management culture, to more efficiently oversee resources, and to inspire the full potential of each employee. Our education involves both the exploration of theoretical models and the day-to-day reality of running a successful enterprise, and we instil in our students skills, knowledge and tools they can use every day when facing the challenges of an evolving marketplace.

    Five Divisions are responsible for the various market areas. They work with the Departments to update open enrollment programs and to develop new products according to demand. Since companies often require multidisciplinary courses drawing from more than one Department, Project Groups follow the evolution of demand for education on particular issues.

    This flexible system of widespread entrepreneurship means that the SDA Bocconi School of Management can respond quickly with custom executive programs that complement an already extensive portfolio of educational products. Companies, institutions and individuals who come to us find we are passionately committed to inspiring the professional and personal growth of each and every student.

    Latest Rankings

    In the Financial Times European B-schools Ranking 2013: 8th in Europe In the Financial Times Global MBA Rankings Full-Time MBA earned 14th place in Europe and 39th worldwide, remaining the only Italian MBA in the ranking.

    In the Financial Times Executive MBA ranking the executive MBA is now 59th in the world and 28th in Europe.

    Forbes – the Best International Business Schools 2013 (non US-Programs): Full-Time MBA ranks world's 3rd best program.

    In The Economist 2013 ranking of the 100 world's best MBA programs the school finish 47th overall and 14th in Europe.

    In the Global Top 200 Business Schools 2013-2014 rankings of QS TopMBA SDA Bocconi was placed 6th in Europe


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