About the Programme
The Executive Master in Marketing & Sales is ideal for energetic, forward-looking executives who want to reach out and acquire a global mindset.
emms will enable you to:
- round up your skills and develop the strategic mind-frame which would make you successful in a management position
- develop your career path while continuing to work
- learn marketing and sales knowledge in an international context
- share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
- find new networking opportunities in an international market
- gain awareness of your skills and competences through a specifically designed program
Learning model
Teaching methods and evaluation process
The total length of emms is 14 months, January 2010 - February 2011.
Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.
Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions
Structure and Calendar
Module 1. January - March
Fundamental 1
Marketing Management
Sales Management
Consumer Behaviour
Module 2. March – May
Fundamental 2
Marketing Research
Brand Management
Going to the Market
Module 3. May – July
Extracting Value from the Customer
Channel Management
Finance for Marketing
Pricing & Value Management
Module 4. July – September
Relating to the Customer
Strategic Marketing & Business Intelligence
CRM: Trust and Loyalty Management
Module 5. September – November
Going to the Customer
Integrated Marketing Communication
International Marketing Management
Sales Management (advance)
Module 6. November – January
Innovating for the Customer
Marketing of innovations
Creativity & Product Design Development
Business Projects
Module 7. February 2011
Graduation
Business Project Presentation
Soft Skills Training
New Trends in Marketing
Awarding of Degrees
About the School and University
SDA Bocconi School of Management
SDA Bocconi is the leading Business School in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 30-year experience, SDA Bocconi offers a top MBA program, and a Global Executive MBA, both entirely in English, as well as the Executive MBA/Evening Executive MBA in Italian. It also offers many specialized masters and executive programs.
The school is positioned at the heart of Milan, a major capital of industry, finance, arts, media and, above all, fashion. Milan is a real-life laboratory for SDA Bocconi.
The city is home to a myriad of companies and stock markets to which students are directly exposed.SDA Bocconi added-value is that of having on one side the academic excellence and tradition, guaranteed by ‘Universitą Bocconi’, its reputation, strong faculty and research centers, on the other, through its School of Management, an eye constantly opened on the market, on the business world needs, a practical, business oriented approach when facing contents and situations.
SDA Bocconi is globally focused.Students come at SDA Bocconi from across the globe.Every year, our campus is exemplification for diversity, internationalism and gender heterogeneity; our classes bring together individuals from different professional backgrounds with no industry dominating over the other.
Our worldwide network’s pillar of strength lies in the quality of the partnership SDA Bocconi holds with key business institutions around Italy and across the world. SDA Bocconi alumni operating at the major cities around the world represent a concrete global network. The School offers a full-time MBA in English, a Global Executive MBA in English as well as a modular Executive MBA and Evening Executive MBA both in Italian. In addition, the School offers six specialized master’s programs in English, two joint degree Executive master’s programs in English nine Executive and specialized master’s programs in Italian.
Furthermore, the School offers around one thousand short-term executive courses each year.
The twelve-month full-time MBA is the School’s flagship program and begins each October with approximately 100 new MBA students. Great importance is given in the program to soft skills, such as decision-making, personal leadership, negotiation and governance. Students spend the first eight months of the program taking foundation courses and developing management skills followed by a two-month practical placement (individual internship or group consulting project). During the final two months students take elective subjects in their chosen concentration of marketing and innovation, strategy or finance. Alternatively, students can complete the last two months of the MBA at another leading international business school through an exchange programme.
Exchange options are available throughout Europe and North America, as well as in Brazil, India, China, Japan and Australia.
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