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Executive Master in Marketing & Sales – EMMS
SDA Bocconi School of Management – Masters Division


 

Address Via Bocconi, 8 - 20136 Milano, Italy
Tel. No. +39 02 5836 6874
Fax No. +39 02 5836 6890
E-mail address emms@sdabocconi.it
Course Executive Master in Marketing & Sales - EMMS
Type of course Face-to-face sessions and distance learning sessions held in English
Length of course 14 months
Date of commencement January 2010
Application deadline November 30th, 2009
Class size 35-40 max
Cost/Fees 29.500 €
Accommodation SDA Bocconi does not provide on-campus accommodation. But there is a good variety of reasonably priced housing in the area: apartment, hotel or residence.
Financial assistance The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications.

In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks.

Furthermore the University provides international students with information about possible sources for financing in several countries.
Admission requirements
  • Degree in any discipline
  • About 5 years of work experience
  • University or bachelor degree
  • TOEFL or equivalent English proficiency test
  • Programme Director EMMS Director SDA Bocconi School of Management: Chiara Mauri
    EMMS Director ESADE Business School: Lluis Martinez Ribes
    Contact details for application SDA Bocconi School of Management
    Masters Division
    Via Bocconi 8
    I-20136 Milan, Italy
    tel +39 02 5836 6874
    fax +39 02 5836 6890
    emms@sdabocconi.it

    ESADE Business School
    Admissions Office
    Avenue d’Esplugues, 92-96
    E-08034 Barcelona, Spain
    tel +34 932 804 008
    fax +34 932 048 105
    emms@esade.edu


     



    About the Programme



    The Executive Master in Marketing & Sales is ideal for energetic, forward-looking executives who want to reach out and acquire a global mindset. emms will enable you to:
    • round up your skills and develop the strategic mind-frame which would make you successful in a management position
    • develop your career path while continuing to work
    • learn marketing and sales knowledge in an international context
    • share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
    • find new networking opportunities in an international market
    • gain awareness of your skills and competences through a specifically designed program
    Learning model

    Teaching methods and evaluation process


    The total length of emms is 14 months, January 2010 - February 2011.
    Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.

    Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions

    Structure and Calendar

    Module 1. January - March


    Fundamental 1
    Marketing Management
    Sales Management
    Consumer Behaviour

    Module 2. March – May
    Fundamental 2
    Marketing Research
    Brand Management
    Going to the Market

    Module 3. May – July
    Extracting Value from the Customer
    Channel Management
    Finance for Marketing
    Pricing & Value Management

    Module 4. July – September
    Relating to the Customer
    Strategic Marketing & Business Intelligence
    CRM: Trust and Loyalty Management

    Module 5. September – November
    Going to the Customer
    Integrated Marketing Communication
    International Marketing Management
    Sales Management (advance)

    Module 6. November – January
    Innovating for the Customer
    Marketing of innovations
    Creativity & Product Design Development

    Business Projects
    Module 7. February 2011
    Graduation
    Business Project Presentation
    Soft Skills Training
    New Trends in Marketing
    Awarding of Degrees


    About the School and University


    SDA Bocconi School of Management

    SDA Bocconi is the leading Business School in Italy and also stands among the top-ranked European Institutions. Founded in 1971, with its over 30-year experience, SDA Bocconi offers a top MBA program, and a Global Executive MBA, both entirely in English, as well as the Executive MBA/Evening Executive MBA in Italian. It also offers many specialized masters and executive programs.

    The school is positioned at the heart of Milan, a major capital of industry, finance, arts, media and, above all, fashion. Milan is a real-life laboratory for SDA Bocconi.

    The city is home to a myriad of companies and stock markets to which students are directly exposed.SDA Bocconi added-value is that of having on one side the academic excellence and tradition, guaranteed by ‘Universitą Bocconi’, its reputation, strong faculty and research centers, on the other, through its School of Management, an eye constantly opened on the market, on the business world needs, a practical, business oriented approach when facing contents and situations.

    SDA Bocconi is globally focused.Students come at SDA Bocconi from across the globe.Every year, our campus is exemplification for diversity, internationalism and gender heterogeneity; our classes bring together individuals from different professional backgrounds with no industry dominating over the other.

    Our worldwide network’s pillar of strength lies in the quality of the partnership SDA Bocconi holds with key business institutions around Italy and across the world. SDA Bocconi alumni operating at the major cities around the world represent a concrete global network. The School offers a full-time MBA in English, a Global Executive MBA in English as well as a modular Executive MBA and Evening Executive MBA both in Italian. In addition, the School offers six specialized master’s programs in English, two joint degree Executive master’s programs in English nine Executive and specialized master’s programs in Italian.

    Furthermore, the School offers around one thousand short-term executive courses each year.
    The twelve-month full-time MBA is the School’s flagship program and begins each October with approximately 100 new MBA students. Great importance is given in the program to soft skills, such as decision-making, personal leadership, negotiation and governance. Students spend the first eight months of the program taking foundation courses and developing management skills followed by a two-month practical placement (individual internship or group consulting project). During the final two months students take elective subjects in their chosen concentration of marketing and innovation, strategy or finance. Alternatively, students can complete the last two months of the MBA at another leading international business school through an exchange programme.

    Exchange options are available throughout Europe and North America, as well as in Brazil, India, China, Japan and Australia.




     

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