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A basic philosophy of the course is to enable the widest possible range of suitably qualified and/or suitably experienced individuals the opportunity to obtain an appropriate postgraduate qualification in Marketing.
The course has been designed to give broad coverage of Marketing and Marketing Management issues. Nevertheless, some specialisation is also possible through the following units: Contemporary Issues in Marketing, Consultancy project, Dissertation.
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The course attempts to provide an environment that requires students to be independent learners, with support and guidance always at hand. Emphasis will be placed on developing students' confidence through critical awareness, insight and debate. Learning will be based on individual, small group and cohort sessions that are appropriate for the achievement of the specified learning outcomes.
The learning experience will be designed to instil confidence in the use, evaluation and presentation of concepts, issues and ideas. There will be a balance and integration in the acquisition of knowledge and understanding together with intellectual and applied skills achieved through such mechanisms as case studies, problem solving and dissertation.
The course aims are in keeping with the National Framework for HE (M Level) Qualifications and the Southampton Solent University's Teaching and Curriculum Development strategies.
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To enable students to gain a systematic understanding of marketing, as well as critical awareness of current problems and latest development/issues at forefront of the marketing discipline.
- To enable students to acquire a comprehensive understanding of techniques applicable to research and advanced scholarship in areas related to marketing management.
- To develop students' ability to demonstrate originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the marketing discipline.
- To enable students to learn to critically evaluate current research and methodologies relevant to marketing management.
- To help students acquire the skills necessary to deal with and evaluate complex issues both systematically and creatively and to communicate their conclusions clearly to different audiences.
- To develop students' ability to exercise self-direction and originality in tackling and solving problems, learning independently and acting autonomously in planning and implementing tasks.
- To enable students to develop qualities and transferable skills necessary for finding suitable careers in marketing management and for continuing professional development.
COURSES FOR CAREERS, RESEARCH FOR RESULTS
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